Creative Ramblings

MINI's Fire Thumb Exercise

2012-01-20T10:21:00.000+08:00

Since Chinese New Year is just round the corner and its the new year of the dragon, can't help but leave this post for today which is fire related.

For the Motorshow this year in Brussels, TBWA has developed an really fun live-digital-activation campaign on the Facebook platform for the MINI Countrymen. The MINI Countryman was placed on a slope of 15% hanging by a thick rope. Under the rope is an automated bunsen burner linked to the ever famous like button on Facebook. Each "Like" the page gets, It lights up one time. If your flame is the one that burns the rope, you win the MINI countryman. Simple and fun... To collect likes and appear popular on Facebook. So for once, Liking a company has its benefits. Just wondering what happens is I like and unlike multiple times?

Hot Wheels on Steroids

2012-01-19T00:00:00.000+08:00

Amazing and really mesmerizing feat just looking at it. It's Hot Wheels on steroids! This installation titled Metropolis II by Chris Burden is one to marvel at. You could just stare at it for hours. Whished I can go to the Los Angeles Country Museum of Arts to look at it in real life. Maybe I'm just a big kid. Love it! From afar it look like ants!Source:YouTube

Audi is the one that got away

2012-01-18T11:13:00.002+08:00

Audi adopts a story for their new Audi Quattro based off the classic literature of 'Moby Dick'. Love the whole take on it, as Ahab now is a two truck driver. It's always scary punning a classic, but brilliantly fun when done right. Kudos to the team that did it.

Here is the synopsis of the story:
Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi quattro®. Today it's the world's top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life.
Source:YouTube

When a Keychain is The Star of a Commercial

2012-01-17T00:37:00.001+08:00

These days the glorified keychain which we all now call "charms" has made headway in many fashion brands as part of their accessories line. This little trinkets has not only intrigue many but also has shot up prices into a zone of ridiculous just for its unique collectable nature. Now since Louis Vuitton deciders to have one inspired by the iconic Monogram canvas created in 1896 (A miniature version of a monogram trunk suspended from an air-balloon)Christian Borstlap creates a meal out of it for an animated commercial/web film for the brand. And when your star is just a trinket, one can only assume it to be a limited edition or really expensive piece to get. Well you can only do that when your brand is LV. And although it's animated mono-whimsically, it was well done. Doesn't make sense to buy it, but like all art pieces... it's one of a kind. Source:YouTube

Cooking Up A Rainbow

2012-01-16T09:39:00.001+08:00

Lurpack is out to prove that eating healthy doesn't have to taste boring. Brilliantly shot like all Lurpak foodporn commercials as well as the writing is amazing and classic. Loving the whole perspective of how a preparation of a healthy meal can be made more interesting if you see it differently. Catchy music.
Source:YouTube

Smell is Power

2012-01-13T08:58:00.001+08:00

A little more random, than the usual randomness, Old Spice new "Smell is Power" Campaign with Terry Crew introducing its new Danger Zone scent will blow your mind (make you stupid too) in a way. Funny stuff, that would get people talking. Heard there will be a whole new campaign in the works with this variant. Should be fun to watch.Source:YouTube

Dr. Pepper Copies Glee

2012-01-12T09:34:00.002+08:00

Dr. Pepper has quite good commercials, but with this it seems like a copout for me. Mimicking an episode of a Glee musical might get some votes that tells the message strongly of being individualistic or yourself, but it fails to deliver the essence of it as a brand if the brand copies something else as apposed to being original or even "one of a kind". Nicely shot and well crafted no doubt, but I think there is a double edge sword here. When bowing down to pop culture having hashtags that appeal to people on twitter and being truly original as a concept, sad to say this commercial is not one of a kind nor was the idea.Source:YouTube

It's Not Crazy, It's Sports!

2012-01-11T08:55:00.000+08:00

When we talk about consumer insights, I think ESPN has gotten men very well. Every man who love any form of sports (except maybe trampoline) would get this ad immediately. The ladies would just shake their head in disappointment that they too understand it and have to agree that guys who loves sports would do this and some of themselves would too. I think this is what keep the sports industry alive and running. Without these craziness, the rivalry and interest the game just fizzles away. Funny stuff.Source:YouTube

The Mafia Teaches A Lesson Not To Forget

2012-01-10T09:08:00.001+08:00

This is a really good way to teach someone a lesson to remember on a subject that is boring. The British Heart Foundation developed a character called Vinnie Jones who wears a suit 2 sizes too big and has 2 morons as henchmen typically depicting an Italian like Mafia boss that has "Hard and Fast" Hands. He then dispenses his lesson on Hands-only CPR, which I find very useful. And I never looked at the Bee Gee's classic "Staying Alive" song the same way ever again. Fun and Funny stuff. Kudos!Source:YouTube

Not-So-Epic Darth Maul vs Yoda Fight Scene

2012-01-09T10:07:00.000+08:00

Good way to start a Monday morning is a little humor. This in the likes of Darth Maul vs Yoda's not so epic fight. But like what Yoda say that I'm starting to feel, "I'm getting to old for this." Too bad there is no Brisk in Singapore.Source:YouTube

World's Smartest Thief Caught On Camera!

2012-01-06T09:39:00.003+08:00

This warrants a post. Just simply because it was edited well and funny. A little exaggerated but well done. Didn't expect the ending. Brilliance in simple silence. I won't give it away. Thanks Cheryl for the lead. =)Source:YouTube

Why You Shouldn't Wear An Eye Patch

2012-01-05T09:01:00.001+08:00

A simple and random chain of events to remind you to get your DirecTV in the UK. I think the thought is so obscure, it is brilliant to draw the person watching it in to find out about why an eyepatch. Great work. Simple and funny. Brilliant writing "When you wear an eye patch you look tough. When you look tough, people wanna know how tough!". Now to do more stuff like these.Source:YouTube

Real Time Social Media Comic by Axe

2012-01-04T10:00:00.000+08:00

This is quite brilliant. It combines the active participation of social media and the basic guy interest of chicks in a so called "reality" based comic novel. Can't wait to see how this pans out on the 10th. Take nothing away from the speed these comic artist have to sketch, I', sure they would need a team. One might argue about the amount of editing software that can render comic style images on basic sketches, I think it is still fairly tricky to do. I would just want to see how the story goes since it's crowd sourced. These things always makes things complicated, or most people normally choose the obvious. Hopefully the story doesn't fall flat for the team making this Axe Anarchy project.

Here is the Commercial rallying on you to contribute.Source:YouTube

The Giant Claw of Fun

2012-01-03T10:12:00.000+08:00

Happy 2012!!!

Was sifting through some things since I have not been posting much towards the last two weeks of 2011, and am sad to find nothing is really good enough to talk about. Nothing really stood out. Maybe only this Chevy 3D projection on The Roosevelet. Simple game of claw, use everything car or Chevy and you have a nice projection. What the claw and the relation of the Chevy brand is still rather bleek, but if you want to do something, do it big and epic. You generate buzz, and that is all you need. As an idea it is rather weak, but as an activation stunt it's brilliant. Source:YouTube

Santa now have Siri!

2011-12-23T09:50:00.002+08:00

A very merry christmas to all. I apologize for the lack of post this past week, as I am swarmed with the Christmas spirit of the ad world, giving my all while many are on leave. Hope they had a good rest.

Here is an ad for the holiday mood. Apple is still so much fun to watch, especially the Siri features. So to all, be merry, happy and jolly this Christmas and have a Happy New Year!

Source:YouTube

Shit Girls Say

2011-12-14T23:23:00.003+08:00

This is really funny and true! Might be the first real step in understanding women. (but I think not, LOL)

Kyle Humphrey and Graydon Sheppard have a decided to put their keen ear for the "shit" that only girls would say into good use and start a twitter account called @shitgirlssay. Inspiration of the tweets came from the girls surrounding their life and all around. When the twitter account started gaining a great loyal following of people, they thought it would be a good idea to turn the tweets into short videos.

Brilliant! It could serve as an insight in research too. =)

Source:Shitgirlssay YouTube

The most immersive game ever built

2011-12-13T09:23:00.002+08:00

Calling all geeks and gammers. This segment review is just for you. Brilliant stuff. It's a little late I know but it is just crazy. And since now that there's an uproar in the gaming world and parents about sending some Kiwis to Iraq for real and all, thought for those who can't stomach the controversy, here would be an alternative.

This segment by the Gadget Show in the UK is simply awesome. They even got a soldier to test it. I won't spoil it for those who haven't already seen this. Just imagine, An XBox Kinect + A multi dimensional thread mill + 6 Projectors + Custom ambient LED lighting + 360 spheric dome canvas + State-of-the-art surround sound + 15 paint ball turrets. I think I gave too much away, but this is epic! I'm a geek that way.

Source:YouTube

David Attenborough's Wonderful World

2011-12-09T09:41:00.001+08:00

A little cheesy, but brilliantly done. This advert by RKCR/Y&R, UK entitled "What A Wonderful" for BBC One was set to famous beautiful song of "What A Wonderful World" by Louis Armstrong as the lyrics were narrated by David Attenborough. Simple, neat and amazing like how this planet is. It is all in the edit really. Happy Friday.Source:YouTube

The Most Epic Collaboration Ever.

2011-12-07T12:00:00.001+08:00

Totally blown away. We talk each day about collaboration and helping humanity. This is what you call an "EPIC" collaboration that helps humanity. Luis von Ahn you are a genius. Shout out to your team as well. One day I hope I too can do and think up something like that to help humanity as well. Brilliantly mind blowing. Salute! Click play and be mind-fucked.Source:TEDTalkDirectors YouTube

The long wait for Christmas

2011-12-06T09:37:00.001+08:00

Christmas is in the air. This post on the John Lewis commercial is a little late, but posting it on too early just don't set the tone for Christmas just yet. Been a fan of John Lewis commercials for a while now, and this new 2011 piece is a charming little one. A little one named Lewis to be exact. Brilliant acting that can't help but put a smile on your face and bring out the Christmas spirit. Won't spoil it too much. Can't wait for Christmas =) Great music again.

Here is the making of it. Beautifully done.Source:YouTube

PS3 takes projection to a whole new level

2011-12-05T09:57:00.001+08:00

Some guys over at the Viral Factory gave me some links to these amazing video. Do check it out. I'd think it will win some awards for the viral category simply because its amazing.

A few facts about Video Store of PlayStation Store:
It's basically a movie service where you can rent or buy all the latest blockbusters, most of them in 1080p HD movies. They also have a good back catalogue with more and more titles in 1080p HD too. Great value with titles available to rent from £1.99. Go to PS Store on your PlayStation Console (assuming you have one of course) to check it out.

These guys were funded by PlayStation® Store to make a series of movie related videos using ‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller.

In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, they tracked projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.

Some Technical Production Notes:
They brought a living room set to life through the use of combining projection mapping and traditional special effects. They have covered a living room with projectors, so we can project on all surfaces. They have also rigged various props in the set with pyrotechnics, triggers, booby traps etc, so synchronised to the projected effects they can also trigger physical effects. E.g. a projected deformation in the table can knock over a real glass of water which in turn spills projected water, blurring the boundaries of virtual vs physical.

The whole thing is filmed with a moving camera - (a steadicam). They used this to really enhance the effect of spatial deformation and false perspective on the projections, e.g. looking round (virtual) corners, bending the walls, or creating a hole / tunnel in the wall, or removing the walls altogether to reveal a vast expanse. Technically to be able to alter the false perspective like this they created all of the content so that it runs and renders in realtime (as opposed to pre-rendered content). They did this by developing their own software using a combination of proprietary in-house software, open-source software, and the Unity game engine. Also they needed to track the camera, so just as an added bonus they've decided to do that using Playstation Move technology.

They used multiple Playstation Move Controllers strapped onto our steadicam and multiple Playstation EyeToy cameras scattered around the set tracking the cameraman and the custom software adjusting the projections in realtime accordingly. They also needed to track our hero so we can adjust the projections accordingly, again this is done using custom software developed in the open-source toolkit open Frameworks and opencv.

Miniature Wonderland

2011-12-01T10:00:00.001+08:00

Or Miniatur Wunderland in Hamburg is simply crazy. A train geek haven really. The detailings of the work is brilliant. I find the voice talent funny sounding. But then again the attraction is as funny too. Everything from people in a crime scenes to strong girls that carries horses. These geeks do have a sense of humor. The tech behind it all is really amazing. I wouldn't mind going if I'm in Hamburg. =)Source:YouTube

Make your own luck

2011-11-30T10:08:00.001+08:00

Ever thought what you have done differently at the end of the day? Watch this very well shot split screen movie like commercial by Martini which I must say, I really admire the craft in this. Love the music that goes with it and it doesn't force it too much. I like the flip at the end too. Luck is really an attitude. Try it.
Source:YouTube

Post Steve Jobs - iPod Touch

2011-11-29T10:44:00.001+08:00

After reading Steve Jobs biography, I think the flavor in Apple will change. Looking at this has tell tale signs of it moving astray just a little. Not blaming anyone, Steve Jobs is after all one of a kind. Just as for the post Yasmin Ahmad era for Petronas Malaysia commercials. They can emulate it, but some how it just lack something. Even Lee Clow is not in the credits. It's new, and we have to move on. Great music still for sure. Its selling the iPod Touch.
Source:YouTube

Change for a Dollar

2011-11-25T10:08:00.001+08:00

Here is another short film played by Robert P. Campbell which was written and directed by Sharon Wright which is simply a tear jerker. Rather inspiring this message of change, and what goes around does come around. I think we all really need more of this kind of thinking in the cynical world we live in. already a winner of Best Short Film in the Maryville Film Festival, an Audience Choice Award for the Gateway Film Festival and Moonlight Film Festival. Sharon was nominated for Best Female Filmmaker Award in the Action On Film International Film Festival and also in the Sirrocco Award category. Nomination also came for Best Silent Film in BareBones International Film Festival, but I guess the one liner by the kid calling home cost them that title. This film really has great scripting and storytelling. Simple and emotional.The Director of photography and editor was Kendal Sinn while sound and music was by Composer Christopher Komsthoeft. Watch it, the do your part and inflict change. =)
Source:YouTube

Guang to win Shortfilm Contest

2011-11-24T15:55:00.001+08:00

If you have time, watch this short film please. It is one of the top 10 finalist in the BMW Shorties Competition. It was also nominated for Best Actor, Best Cinematography, Best Screenplay, Best Production Design, Best Editing and Best Sound Design. The only category that they didn't get nominated was best actress, and that is because they didn't use a female as their main role in their story telling. But most of all, watch it to support a bunch of talented friends of mine spread their message of awareness through the work they do and the craft they create.

Vote for them by clicking this link: GuangFTW

Ismail, Quek and to the rest who were involve: Hope you win all the categories that you were nominated. Hope there are more bunch of mother fuckers like you guys in this world. =)

The Awesomeness of Movie Magicians

2011-11-23T11:21:00.001+08:00

If you ever wondered where all the magic of movies comes from, the key is green screen. Normally in the commercials I do, I'd try to avoid it cos I don't really trust the production of things here. But with big budgets and amazing talents from Hollywood, who would not try. Nice splice of an everyday life in the movie and television industry. Source:YouTube

Be Outrageous!

2011-11-21T11:58:00.001+08:00

Sometimes in a world where everything is going crazy, you just need to be ever more crazy. Outrageous to be exact. Just to make people stop and take notice. Just to make that moment special. Just to make that day amazing. Just to make everyone smile. It might not make sense, but making too much sense is what got us all robotic and straight laced. Live a little, shout a little and smile. That is what makes up the adrenaline that fuel our minds and soul. This aerialist Sienna Sharpe decide to do something daring for a day. Just to mesmerize people with her art. Crazy? Foolish? But before this the guy cycling down the Williamsburg Bridge don't even know her, nor what is an aerialist. If 285 feet in the air is what it takes, then the thousands of views on YouTube, Vimeo, Facebook, photo galleries and peoples stories over water coolers and coffee tables is worth it. Talk about a great marketing strategy. And all it cost was probably getting arrested and to pay a fine.It's Monday, Live a little.
Source:Ronen V on Vimeo.

Controversially Appropriate?

2011-11-18T00:10:00.001+08:00

Controversial, but we need a little more "unhate" in this world today. Many won't agree, but United Colors of Benetton has always been in the brink of these kind of spark. Years after their racial campaign that caused an uproar, maybe they thought it was about time they did it again. Nicely shot piece of film. Their print adverts are ever more so to be banned by many governments, but hey! It will get you talking, and that it is a job well done. Love the cinematography and music selection.

Obama gets or gives lots of love in the prints. But then again these prints are a bunch that you would never run on your local dailies in South East Asia:

Source:YouTube/Google

Billycock show some ass

2011-11-16T00:00:00.000+08:00

Sometimes you'd wonder if the best way to stand out is to cause a controversy. Don't get me wrong, this short film by Jai Films is not that controversial really, but its intend is. Some TV networks in Australia had been approached, but did not run the film because of its alleged "strong content". The film is intended for cinema and the internet as you can see the duration. It was also happily announced that no ad agency was involved as clearly you can see it was rather a first thought (seriously, I had this idea when I was in art school) rather than a differentiating idea that brings these "Billycockers" any edge in the jeans marketing realm. Don't take anything away from the art and style of the film, as well as the message that it's trying to show in this short film. I think it was really well done. And no one could really blame them trying to show some ass on camera. Here is what I know. The economy is in the toilet. We are all fighting for the piece of the pie. But before trying to take a bigger slice, make sure you have the belt for it. Professionally done for an amateurish idea. But good try... I guess.
Source:YouTube

Macy's Asks You To Believe In Magic

2011-11-14T09:09:00.001+08:00

Augmented Reality seem to be the theme to engage people during the up coming christmas season. And why not, its use is quite magical, and very kid friendly when it comes to technology. Almost every kid now owns a smart phone or tablet. For what Macy's have done here was lure the kids to their stores. As all marketing people knows, once you've got them one foot in, it only takes 50% the effort to close the deal. I think Macy's is evil, but that is why I like them.Source:YouTube

Kevin Spacey in AA

2011-11-11T10:03:00.001+08:00

No not Alcoholic Anonymous, but American Airlines. I guess this was built from a very good insight. Playing out the characters from different lives does show you that they do understand the every individual. Great acting from a brilliant actor. The only thing that failed the commercial was that is ends on the First Class cabin of American Airlines. For Kevin Spacey, that is believable but for the rest, much less. I understand the need to sell the most expensive seats, but not every individual can afford it. That's my take.Source:YouTube

Nescafé Stepped Up

2011-11-10T10:26:00.003+08:00

I worked on this brand before and it can be quite a challenge to push something through like this. So I applaud the effort by twofifteenmccann for raising the bar of beautiful commercials for Nescafé. Brilliant work though some might say it resembles the show "Heroes" but really, its what you use the concept for that matters. As much as coffee is about aroma and taste, the end benefit really is waking up and brightening up the day. That for me is priceless. Stop hiding behind research and start telling stories that really matter. Here's to life, and not just about the coffee beans.
Here is a special shout to Cyndi Chin, please top this. =)
Source:YouTube

Michael Bay Does Speed

2011-11-09T08:55:00.001+08:00

Take one of the most awesomest racing game in the world, and give it a new storyline that keeps you at the edge of your seat, then get Michael Bay direct the trailer for it. This formula is set for a craze appeal for car adrenaline junkies all over the world. The graphics looks not too bad, but as usual the car sequence is brilliant. Camera movements of the "Need For Speed" games have always beed great, what more options could you ask for but ask a director of Michael Bay to utilize all the camera movements and angles to cut this trailer. The storyline looks simple yet gripping enough. Hope it does well. The Need For Speed: The Run opens November 15.
Source:YouTube

This girl knows how to work the social media

2011-11-08T00:00:00.000+08:00

If you understand how it all works, use it to your advantage. If you are a very beautiful woman, all the better. Brings new meaning to the phrase, "if you've got it, flaunt it!". In these day and age, understanding is key to get ahead. Melanie Iglesias, Maxim Magazine’s 2010 Hometown Hottie of the Year knows her stuff in social media and is really working it. Here is a 3 part video that takes advantage of the current trend of stop motion videos on you tube, and couple it with her hotness to rack up the hits.Who ever forbids a hot girl stripping and unstrapping in stop motion? I thought she was a genius to do these flipbook series. Getting looked at and publicity is crucial for a person in the supermodel industry. Though some amy argue, even if she ain't super yet, but I think she is going to be. So enjoy.Here is part one:and part two...and the final one for HalloweenSouce:YouTube

National Geographic goes AR

2011-11-03T09:25:00.000+08:00

National Geographic does pretty mush what the AXE fallen angels did, but with a very well relatable National Geographic spin on it. Captivation in a setting like this is definitely good, and I thought the AR done for some of the characters that appear, looks really great. Except the dolphin I guess. Brands these days just want to engage you with experiences, which is a good thing. Sadly no many of them see the value in experience if you don't buy shit from them. Over here, brilliant stuff.
Source:Vimeo

Apple's New Commercials

2011-11-02T10:10:00.003+08:00

Yes. Apple does do commercials. Very product feature centric ones. And because they know they have a sexy product they did not hide it. But first, you just have to know, if you product is sexy. But dear marketeers, don't get delusional about your product being sexy until your audience agrees it's sexy.Source:YouTube

This would win in Cannes

2011-11-01T00:00:00.000+08:00

I'm just saying here first that these series of print ads would. Love the idea, and the simplicity of it all. Well done JVM, congrats in advance. =)

Advertising Agency: Jung von Matt AG, Stuttgart, Germany
Creative Directors: Michael Ohanian, Jacques Pense
Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker
Account Executives: Verena Vogt, Sven Doerrenbaecher
Copywriters: Tassilo Gutscher, Lennart Frank

Microsoft's version of the future

2011-10-31T00:00:00.000+08:00

This short glimpse of the future produced by Microsoft looks really sleek. Even though it came out in 2009 it still look really nice. The unfortunate truth is that Microsoft may strive to achieve a sleek looking platform like that, or gadgets that look like holding a piece of glass but the problem with it is beyond the grasp of the current Microsoft culture. Over the years, they have been making things to look sleeker and more accessible in functionality. The aesthetics are actually quite nice looking and on par with apple and many light years away brands. Only problem with them so far is the understanding of human behavior. You see, no one wants to wear glasses, although it translates what you read. Nor any one wants to type on a projected keyboard on a table, because it is really painful. If everyone carries sheets of glass/plastic everywhere around, why do we need so many sheets of glass/plastic to carry around. Understanding the future starts by understanding the behavior of humans. And it looks sleek, but not well thought out. Just like the Microsoft programs of today. Unfortunate... Truly.
Source:YouTube

Aardman's Pythagasaurus Rocks!

2011-10-27T00:00:00.000+08:00

Aardman director Peter Peake has created a new short animated film titled Pythagasaurus. It stars two cavemen seeking help from a "math"icle dinosaur to calculate their fate of their one hut village towards a live-close-to-errupting volcano. This oddly funny short reminds me of all nursery rhymes for kids. Love the animated art. Love the over used math graphics all over, that made it look really intriguing to look at. Brilliant!
Source:YouTube

Great way to sell the product, just in time for Halloween.

2011-10-25T00:00:00.000+08:00

This viral commercial for Dermablend Pro gets my vote for seizing the moment of opportunity. Not the most creative idea, but but ballsy enough to break out from the usual beauty aspect for a brand like this and use Zombie Boy to make it talkable. 2.4 million hits, like it or not, that is better than buying a print ad that's for sure.Here is the behind the scenes look.Thanks Lil for the link.
Source:YouTube

Simple. Nice. Chevy 100 years. Then & Now.

2011-10-24T11:41:00.001+08:00

Sometimes with a whole lot of computer graphics and new style editing, car advertising has lost its charm. Seen this style being done all over the internet before but mainly on print. This Chevy ad however used this technique and really brought across this commercial as genuine and true. Sincerity is when the client want to thank their clients and not want to sell them junk all the time. Bravo Chevy. Bravo Goodby, Silverstein & Partners.
Source:YouTube

Random violence is much needed sometimes.

2011-10-21T00:00:00.000+08:00

The Duke is back. Just caught hold of this trailer. It is a little old, but hey! Its the Duke. And that its Friday, why not blow of some steam. Pure carnage with sex and gore. The vulgarity of this game brings back nostalgic feelings you get playing it in 3D then and to think how much graphics has advanced since 12 years ago. Anyone up for a game?

Source:IGN YouTube

To Die by Your Side by Spike Jonze

2011-10-19T09:32:00.002+08:00

Spike Jonze always have that dark humor behind the things he does. Love this animation piece in Nowness.com that he did. Designer Olympia Le-Tan's embroidered clutch-bags spring to life in this tragicomic stop-motion animation called Mourir Auprès de Toi (To Die By Your Side). The setting takes place on a shelf in famed Parisian bookstore Shakespeare and Company. All is well with the ending - Even if we are dead, we have bones to hump and jump. Watch it to get what I mean. For more about this short film go to Nowness.com
Source:Spike Jonze: Mourir Auprès de Toi on Nowness.com.

Use your toilet paper like it should be used.

2011-10-18T09:43:00.000+08:00

For some strange reason, I found this funny. It is a little lame but I thought it was quite fresh to sell toilet paper. I mean, how many times do we need to do either infomercials or brand comparison TV commercials to tell its more than any other brand. This was quite simple, and I bet you, it get laughs from the little kids. They might tell their mother about it. Who knows. It might be quite effective. It checked off all the boxes these FMCG companies love so much.
Source:YouTube

Set it up for the punchline.

2011-10-17T09:59:00.003+08:00

Thought this was rather apt for a Monday morning. Well, its simple & funny. Not brilliant, but it gets the message across. Put two guys all totally bashed up in a hospital is a definite way to get laughs. It's what you do with the story after the set up that get you the points. This is not bad. Not great, but good try.

Source:YouTube

Art Directors who don't know art and writers who can't write.

2011-10-11T09:11:00.001+08:00

With more and more people trying to get into advertising ( I'm not really sure why) and many schools supporting the notion of creativity, the market place in the pool of talents produced these days are simply disgusting. This is due to the fact that institutions these days were so caught up about the whole idea generation part of advertising and forgot about the craft of it all. Don't get me wrong, I love ideas and also champion it, but an idea stays an idea until it is executed.

Writers who can't write and art directors who don't know the first thing about art are just pissing me off. Talented in the idea category, maybe. But even the very great thinkers get things done. Would great monuments get created if it remained as a pencil sketch, or would a criminal case be won if we have the theory but didn't go to trial to prove it?

My point is, we have talent in the market place, just that most of these talents are job seekers and not crafters. If these young talents gave a damn about what they want to achieve in the creative industry, try working on some basics. Like this site I stumbled on for art guys. Kern Type is a neat simple site to understand what the hell is kerning. These are basics. The art of typography and layout is basics to be an Art Director or Designer. If you haven't got that, don't show me your book. I'll show you the door.

Source: KernType

Dear Clients, please watch this.

2011-10-10T09:03:00.000+08:00

14 years ago and it is still relevant today as it was then. So to all marketing guys out there, here is what you would miss in the next century. Mr Job clearly connected the dots from where he came from, and have never dilute what he wanted to do in any degree. Why is apple so successful? Partially because of this talk. I bet if we tried this talk today in any corporation in Asia, employees and directors would be inspired for the next 5 minutes and leave the room doing the exact same thing they did before they came in. So for the late Mr Jobs, please pass this on to those who have not seen it. Clients, friends or even family, let them be inspired for just 5 minutes. ... To the late Steve Jobs. Thanks you for everything.Source:YouTube

When Punk Rockers Grow Up

2011-10-07T09:04:00.001+08:00

A we were young, we always thought we are invincible. We did the most rebellious things we can do. Punk rockers do it their whole life, then they grow up. Like a life cycle of every human being, there is a time when we grow up. Thats when these guys have a kid of their own. It's interesting to see a anti-authority figure be an authority figure. I really think "The other F word" would be a brilliant documentary film to watch. An eye opener to see how they deal with the major lifestyle change. And yes, I'd really like to know how you tell a 4 year old what is a dominatrix and why is it tattooed on your arm. Source:YouTube

How to be ahead in creativity? Make Stuff

2011-10-06T02:59:00.001+08:00

Make stuff so things can happen here is a video by the Boulder Digital Week Workshop, and I really find it interesting. Now that the bigger agencies are busy doing ideas for stuff other people invent, these guys are inventing stuff to make creativity happen. We often find loads of red tape to just get things done. Most of the ideas invented are theoretically great, but its about experimenting and failing that you get something great. Most agency wouldn't even give you a chance to fail. This video was inspiring that made me just wanna go out there and make any idea just a reality. =) I hope it inspires you too.
Source: edward boches on Vimeo.

Coolness Can't Be Bought. Here Is Why.

2011-10-05T00:00:00.000+08:00

Innovation does supersede just the outer casing of technology. With the breakout of social media in the market spreading like wild fire, agencies tend to rely on just what have been made. But if we push the innovation brain particles within us to come up with an idea that compliments, engage or even transform an existing piece of technology, you have a great asset.

This case study for Roxy-Quiksilver and Orange, created an asset. A "Facebook Connect" bracelet kind of asset to be exact. Yes, not the most brilliant idea, but if you give an opportunity to the consumer to play with something new, they would. And those experiences are priceless. But it takes for you to make the first move, be it client or agency or developer. This case study truly show engagement at its very best. The key thing behind every successful campaign is to keep it really simple. Strap it on, you are there in the event that you want to be associated with, go ahead. Shout out to everyone that you are there. Objective met. So here is how i'd sum it up.

Was it brain surgery?
Nope.

Will it change the world?
Probably not.

Was it profitable to make one of these bracelet things?
I would't think so.

Was it cool?
Yes.And I'm glad people think so.

You can't buy cool.Source:YouTube

DEWmocracy Rocks!

2011-10-04T00:00:00.000+08:00

You would know when you've got a great idea when your campaign moves a nation. Mountain Dew and Motiv just did that. Something quite simple in execution, but tedious in preparation to manage a nation's wish. Crowd sourcing campaigns like this can be surprisingly amazing if you manage it well. Brilliant engaging integrated piece. Bravo. Need not say much, that's why they have the video placed together. Enjoy.
Source:YouTube

EPICNESS: Hoff a Random Monday!

2011-10-03T02:18:00.000+08:00

If you like randomness, no one does it better than "The Hoff". That's right. David Hasselhoff just got roped in to do a promo for XBox's Burnout Crash game. What does he got to do with the product? Nothing. Why is he in a cheerleader outfit slaying a pink limousine Ultraman style? God knows! But it sure is funny. Sometimes, life would be taken less seriously. Love the epic line, "eat my pom-poms!". Well...sometimes, just not always. Happy Random Monday!Source:YouTube

Dance! It's Friday.

2011-09-30T13:09:00.000+08:00

Nothing really much on the web lately. But here is a really nice visual effect by Ryan Enn Hughes. Something really refreshing about it, like when the first Apple's iPod ads came out to market. Nice stuff this Krump360 Project. It's Friday... Let's do some crumpin!Some Matrix like skills going on here behind the scene. This is how they did it. Ain't easy, but beautiful work.

He even has a Ballet360!
Source: Ryan Enn Hughes on Vimeo.

Body Poppin Teddy Bear

2011-09-29T11:07:00.001+08:00

For their new campaign Weetabix took it back the old school way. Looks absolutely so fun to do. And you might say with the advancement of computer graphics and all, Sometimes the old school of film still beats the flow and realism of the traditional way of shooting a commercial. The puppeteers and costum designers were awesome. It is an ordinary or even boring TV script for another cereal brand, but the "Daniels" from BBH UK really brought it to life. Nothing really ground breaking, but well crafted and well planned out. Pop culture for kids are very relevant and these kids don't just watch cartoons these days. Like Arizona, they dance! Here is the making of the commercial. I can see multiple brilliant ways to do activation on ground and even events. The engagement of these teddy bears are simple yet priceless!Source:YouTube

Beware of Banko The Prostate Czech

2011-09-28T08:59:00.002+08:00

As prostate cancer is a really serious problem, here is a light way to remind men to do their checks and raise some awareness. Done like a documentary/movie trailer, the scenes and antics of this "Czech" is brilliantly funny. Yes the name is a little puny. Czechs might be offended, but really the message is the most important. Love the logo at the end. Laugh a little, its already Wednesday.
Source:YouTube

Sarcastic or Funny?

2011-09-27T09:19:00.002+08:00

It's really hard to tell. I felt a hint of sarcasm, but when I checked the source it was actually from Toyota themselves. Not sure what to make of these, but its really weird way of marketing. Weird is not wrong by the way. Hope it does well for the car. Well, at least they have a sense of humor. Would love to hear some thoughts. =)
Source:ToyotaUSA

Are You Ready for the New Facebook?

2011-09-26T00:26:00.004+08:00

Some already have the developers app for the new Facebook, So just to keep many of you, (especially my friends who keeps complaining about the changes on Facebook) here is what to expect soon on the new Facebook. So get your best horizontal picture ready as you would need it real soon. And for those of you who resist change, know that change is the only thing that is constant and that it has to happen to be relevant. All things aside, really this is one of the best changes Facebook did since it was created. So please enjoy the future.
Source:YouTube

Understanding Big Data

2011-09-23T00:00:00.000+08:00

Nothing new in how this is done, but it is still a really cool way to do it. It's funny how nerdy I get watching and understanding some of these terms. So for those of you who actually work on a telecommunication brand or service as a client, this will actually help. Nice marketing tool though. Easy to pitch to any IT personnel who would next decide which systems to get for your company. =)
Source: Image Brew on Vimeo.

Never Stop Improving

2011-09-22T10:52:00.001+08:00

Love this Lowe's commercial by BBDO. Transition was well thought out and amazingly choreographed. Execution of transitions was flawless... well only the flower bit towards the last part was a little of am easy way out, but its forgivable with the overall mood and feel to the awesome music through out the commercial. Talents were appropriately cast, and lovable. Nice.Source:YouTube

Hail The Writer!

2011-09-21T00:00:00.000+08:00

I love the writing on this Samsung commercial. It's receiving a brief that ask you to do a "number-one-chest-thumping" commercial and making it awesome. Nothing really amazing with the shots and all. Absolutely disagree with the gigantic buttons which says "Like us on Facebook" and "Follow us on Twitter", as I do not know why would anyone like them or follow them without a reason. But the copywriting is clean, simple and inspiring. Love the way the looked at being number one and told it's story. So kudos to the writer. Source:YouTube

Coke's "Happification" should be a theme park

2011-09-20T09:43:00.002+08:00

I truly believe that if Coke's happiness machine ad is made into a theme park, it would reap in a whole lot of money. Not only it has commercial appeal and all, It has crazy potential to engage with the people young or old. Through the experience of their rides. Storytelling or even merchandising. The entrance leading up to it could be a bridge to a giant Coke machine. The rides can all be related to the brands engagement messaging. The characters themselves could tell their own story. Like the happiness land itself, only imagination is its limit in opportunity. If Coke want to explore this idea, do look me up. I'll even do it for free. Let's spread the happiness. Source:YouTube

The award goes to Spikes Asia 2011

2011-09-19T15:56:00.001+08:00

Never understood the idea of Spike Asia really, but they sure know how to milk an award show.

Here are some of the scenes and some of the stuff that I thought of stood out. Nothing amazing since Cannes. Then again, if you won at Cannes you'd win here almost indefinitely. Since it's by the same organizers.

Overall, the best talk is still the Simpsons talk by Joel Cohen. Brilliant presenter, brilliant stuff.

Awesome! The Johnny Cash Project

2011-09-16T00:00:00.000+08:00

It is one thing to be immortalized in a tribute, and it is also another to be part of that immortalization. Johnny Cash fans can with the project by Google Chrome. Brilliant form of engagement, and a once in a lifetime opportunity to be part of something big and amazing. Regular people are able to submit their art work online for the last Johnny Cash's final music video as a tribute. And boy did the entries came pouring in. Brilliantly done. Well marketed and well received. End results are brilliant! Even as a spectator, I wanted to be part of it as a fan.
Source:YouTube

AAAAAAAA Auto Repair Speaking

2011-09-15T00:00:00.000+08:00

True fact, some people go to great lengths to get their name to come out first on even a list like MSN status, what more a company. It is really funny because, nobody would admit it really. Businesses do work in the same way too, just like people. And brands are their personalities the businesses.

This script is a little lame and forced. But the AAAAAAAAAAAA... bit is hilarious. Thumbs up to that.Source:YouTube

The Life Changing Award

2011-09-14T00:00:00.000+08:00

So are you guys ready? This is the call for entries video for the Young Guns Awards 2011. Any takers?

I might try it again, but seriously don't have a campaign that topped last year's entry. Some are just still in the cooking process. Well, support these guys and yourself as the young and talented should be recognized. I know I've been told many times how I was too young for many roles in my career. Even entering this award show took me 10 years to finally enter one entry, because nobody allowed me too and also I slacked on the open brief they gave. But I finally barged my way for a single entry last year and it it paid off. So here is the place to show them what you've got! Good luck.

To Michael Kean and Kristian Barnes from the YGAwards Team, I sincerely apologize for not being able to join you guys in Sydney. Thanks again for the invite. Cheers =) Source:YGAwards

Live At Spikes Asia 2011

2011-09-13T11:44:00.001+08:00

So, I've never mobile blogged before. And blogger now has this app on my phone that allows me to do that. Never found the reason to do it, till now.

My registration is confirmed and I'll be going for Spikes Asia 2011. So why not give mobile blogging a try and do a live... Well somewhat live coverage of the event. I don't know if it would be perfect or not, but I'll give it a go.

For those who follow this blog, thank you for following. Hope you find it insightful.

Awesomest Slow-Motion-Paintball-Action

2011-09-13T00:17:00.001+08:00

If you like playing Counter Strike or Call of Duty, this piece of cinematography and motion visuals will blow you away. I find this "Capture The Can" film quite similar to Nike's "Take It To The Next Level" television commercial, just not exactly from a POV camera shot. The camera movement and sequence of gun play is simply brilliant. The choreography is 98% flawless and the slowed down shots adds to the brilliant effects for the film. I really love this. I recommend watching it on full screen with the HD on. If possible, project it up and view its full awesomeness.
Source: Saman Keshavarz on Vimeo.

Unboxing a Toyota

2011-09-12T00:00:00.000+08:00

Former Associate Editor at Gizmodo, Adam Frucci does the unboxing of Toyota's 2012 Yaris. I thought this was brilliant as we've seen how the latest gadgets been "unboxed" on YouTube videos. I guess the new gadget for 2012 is the Toyota Yaris. Well played and well executed. The could have included more hard sell features, but watching the obvious features made it fun to watch. (Thumbs up for giant silica packet!) Great play of association and also nice underlying take home message that it is indeed a compact little car with great technology included inside. Yar-is, a car!Source:YouTube

Do you have an "Uncle"?

2011-09-09T00:00:00.000+08:00

Interesting to see western culture embrace the "uncle" idea. I'm sure they meant it in the family related terms, but in mainly Asia or more like South east Asia, everyone is an uncle or auntie for that mater. Thats how we call our elders. As much it is asian, it's still very human in mannerism. Basic human dynamics always have a relative of some sort that is pretty much like Uncle Marv. Great insight to showcase a reason for sponsorship. Most sponsors just do it for no apparent reason. Yes, not everyone has an uncle. Good on you RBC!

Whether you're starting out...

Selling you next big idea...

Or already shooting your film...

RBC is your new "Uncle"
Source:Untitled Films on Vimeo.

The Power of &

2011-09-08T00:00:00.000+08:00

The power of "AND" is quite an intriguing way to sell Coke. Most of the time the strategy was to shout not the and rather than the less. It is actually the same thing, but this is much more of a "refreshing" way to do it. (Mind the pun) Either way, looking at what is produced here by CP+B, once again I must say they got it right. Love the fact that the storyline starts of some what expected and it still ends with a twist. Brilliant stuff and great editing, I must say. =)

Awesome Volkswagon Roulette

2011-09-07T00:00:00.000+08:00

Volkswagon always know how to do some of the most innovative campaigns. This Bluemotion Roulette Game was simply brilliant. It actually forces participants to use the boring information as an asset. Talk about knowing your consumers, this is understanding the human behavior as well as dwelling on what any gambler would do to have an advantage in getting the right bet in. Odds and figures presented actually promotes the point they are trying to make strongly and drives home the desired take home message well. Great job. Can I play the game too?Source:YouTube/AdZag

Of Farting Lightbulbs

2011-09-06T00:00:00.000+08:00

A simple and good use of fart. Literally. Megaman Light bulbs uses the single minded proposition to convey their message of "No Nasty Emissions" lightbulbs. Simple enough to shoot, just a well timed mix of sound and a plain and simple voice over at the end. Not all good ads need to be made with a million dollars, but just a solid idea will do. Some may find it a little off putting but the message is important in their marketing. Not sure if it sells more lightbulbs, but they have to start somewhere.
Source:YouTube

You know you are a fan when...

2011-09-04T09:00:00.000+08:00

For all you football fanatics, you would understand this. I really like the writing of this ad for Fifa 2012, just not so much the voice over delivery. It did capture the essence of what truly being a fan is all about. And that to me is essential to any football campaign that is to be done. A football fan can sniff out the slightest miss interpretation of the beautiful game. Now to get my hands on the new Fifa 2012.
Source:YouTube

Sony's USP is?

2011-09-01T08:55:00.000+08:00

Sony commercials has always played a big role in shaping my career. Interesting to see where they would go now ever since they have been so quiet and out shadowed by Apple and Samsung. I guess in this case, they just went back to the appeal of their functional USP. With technology being all the same now, its about who shout the sleekest rather than who shout first. Branding now comes into play for these types of markets I guess.

For the Cybershot, they did capitalize on controlling the quality of their night shots. Made most sense as many cameras still have that problem. Only Cannon does a better job in the night function department than any other, so this claim will be in direct competition. The ad seems cool, reminds me of an old lame PepsiMax commercial, but this one is so much better.

Didn't like the Handycam proposition, or USP so to speak. A projected picture of unspliced moving images are just no fun to watch. Plus I think Cannon did something similar in terms of concept for one of their DSLR cameras, which was also shot in Thailand. Maybe it was a recycled board?

So is going back to basics of what Sony do best (Selling USPs) the best way forward for the tech giants? Or dwelling back into branding and making more appealing and purposeful products a safer bet?
Source: Arcade on Vimeo.

A Century of East London Style

2011-08-31T00:39:00.004+08:00

As a countdown to the grand opening of Westfield Stratford City Shopping Center in East London this 13th September, they celebrate a century of East London fashion, dance and music. A rather interesting splice for a very simple piece of art. One could only imagine the hundreds of costume changes and repetition of cheorography it took them to shoot this. The edit looks simple, but timing is a killer on this piece. Directed by Jake Lunt together with The Viral Factory made this piece ever more interesting. The music was commissioned from Oscar nominee Tristin Norwell who interpreted those wicked tunes of the ascending 100 years. Brilliant stuff.

Source:YouTube

You Are Making Me 8===D

2011-08-26T00:00:00.000+08:00

This is so darn funny. Well done, and narrated. So typically AXE to do such a thing. Bravo, If only all Shakespearian literature is like that, I wouldn't fall asleep. Love the usage of iconograms in this updated version of language. Brilliant stuff.

Source:YouTube/Axechannel

Routinely Breaking Routines

2011-08-25T00:00:00.001+08:00

Can you if you have to? Break routines every other day? Actually that is not so far from what people do in advertising. We challenge the norm daily. In very brief we receive, we push the limits of different ways to do something or say something. Making the ideas fresh and new. It goes to show with this experiment that when you introduce a form of happy disruption, you get positive results. Notice the word happy as there should not be disruption for disruption sake. The end goal have to be up front. Taking away the shopping carts and replacing them with personal shoppers is not making customers go awol over their loss of carts but instead enhanced it with a different experience. If you have a personal shopping service in mind, slap on a logo and "walla!" you have yourself a great activation campaign. Opportunities of breaking routines are endless. Its up to the client to break their routines of saying no to great ideas.

Source:YouTube

Doug vs Mr. Peanut

2011-08-24T00:00:00.003+08:00

Not really sure where this ad is going, but it has a fun and entertaining element to it. Doug, which is Mr Peanut's stunt double speaks up about being the real thing. Only one logic problem, how does he turn into peanut butter back to peanut? I know how he turned from peanut to peanut butter. Sometimes people like me read into ads just way too much. So since it is done in stop motion animation, I think logic is not so much an issue here already. Fun ad, just worrying to know Mr Peanut does not do his own stunts. So is there a Doug in every Planter's peanut butter jar?

Source:YouTube

Food Porn at its best.

2011-08-23T11:15:00.003+08:00

Well, one of the many I've seen in a while that is. Still no one tops Lurpak when it comes to food porn commercials. Many might say that this Burger King spot is just plain old boring, but the craft of it is really good. Okay, there is no real concept or idea here but then again eating a burger should be a no brainer really. Would you rather have a burger advertising tell you that eating a burger makes you a better man or just tells you its made fresh with delicious ingredients you love?

Source:YouTube

Fight with your Ikea products

2011-08-22T10:21:00.002+08:00

Interesting new campaign by Mother for Ikea. Charming it someway, but I was hoping they end with breaking something and not worrying about it. Nonetheless, happy as a campaign proposition is quite a good route to own. Just that the line, "Everything you need to go happy to bed" is just a wee bit far stretched in the believability factor for me. Nice work though.

What K-Pop or J-Pop superstar will do when they are old

2011-08-18T09:48:00.004+08:00

Just to put up something disturbing yet funny on a Thursday. Not much to say hear but it gave me the chuckles at the same time it is really weird to be chuckling over something like that. Old people can be cool... I guess. Not this way I hope. =)

Source:YouTube

A "Common" cause to change the world

2011-08-17T00:00:00.006+08:00

Sorry for the cheesy headline. I just believe that Common could one day change the world. Really I do. The way this whole event is set up, it would really open minds to the passion of a cause weather than just the element of money. These entrepreneurs have to be passionate about a nobel cause and still make profit to sustain what they want to achieve in that cause. So as creativity is key, the business model of it must come into play to ground everything. The young 20 somethings who attend this will not only be able to pitch their ideas, but also to make it happen. That is what truly what changing the world for the better is all about. If anyone has that element of not only a WIN-WIN idea but also a WIN-WIN-WIN idea is needed. (3 wins being the consumer, the client and the cause) which is rarely seen in your day to day business model on just profit of just the client. A great start and Alex Bougusky is part of it, so that for me speaks volumes as he actually is a nutcase about ideas and causes.

Hmm... maybe I should write to him an email and pitch my idea. One day when I'm crazy enough, I will.

Here is the man on what he thinks Common would be.

Source: COMMON on Vimeo.

Pose like you see it

2011-08-16T09:00:00.005+08:00

This to me has a good social cause as well as a disturbing one. For one, the fashion industry do play a part in getting millions of women around the world to think less of themselves through the imagery they portray. That is a fact, but also not wrong for liking what these fashionistas deemed as "beautiful". Everyone has their right to their opinion. But I really do agree, even in my job as an art director, some fashion poses really makes no sense and it really just looks weird. We all say is art, and to a degree that is true but most of the time we in the industry also know that those poses was to make the models look taller or extend their figure which at the end makes these art senseless. So it is rather disturbing that there is a group of people saying that posing like an alien is great on the other hand there is also these bunch of people who aspire to be these aliens seen in these magazines. This video takes a slap at the matter right in the face. A little too literal, but I guess it is something to get people to see how ridiculous the industry has become.

Source:YouTube

Beautiful writing for Heineken

2011-08-15T08:32:00.002+08:00

A simple edit with a simple shot on film, but coupled with amazing writing like this, makes it amazing! Love the manly poetry written by W+K Amsterdam. Sometimes the work gets better when passion and understanding of the game is poured into it. Something many writers would feel they wished they've wrote. Encore!

Source: YouTube

The world largest stop motion animation

2011-08-11T10:58:00.005+08:00

After doing the smallest or tiniest stop motion animation in the world, they now have decided to do the largest stop motion animation in the world. A whole load of work for something in a product of sameness. Really the Nokia brand is struggling to find its place in this day and age, and I really applaud the agency's effort in doing this. One for the books I say. At least they are open to these kind of over the top ideas, may it be for the little things like a still camera in a phone, but passion keeps these guys going. More so in the agency. Nice work, for a brand in denial. =)

Here is the extend they go to do the work.

Source: Nokia HD on Vimeo.

It's time we give a shit!

2011-08-10T09:24:00.003+08:00

Do you give a shit? About anything? Well if you do, here is an organization for you. It's interesting to see how people are using social media to spread ideals around. Right now I don't exxactly know the real purpose of it, but it sound fun and interesting enough to play around with the cause. The most genuine thing about it is, it's not asking for money, but just "give a shit". Brilliant. and they got Nikki Reed to do it as their spokes person. Love the line where "we take shit everyday, so why not give a shit?". So go to give-a-shit.org and give a shit.

Source:YouTube

Yes, who first thought of milking a cow?

2011-08-08T09:14:00.004+08:00

It's Monday. This is just to mess with your brain and also put a smile in your head. This very witty and well executed commercial by W+K London for Cravendale, ask the epic question of "who first thought of milking a cow?". Strangely enough, I actually asked those kind of questions myself, but of course nobody can answer it. Love how they can make it look "epically funny", if there is such a phrase. Brilliant stuff.

Source:YouTube

There is a better way to save

2011-08-05T10:24:00.004+08:00

Good and simple demonstration to tackle a subject that is on everyone's mind these days. Funny to a certain extent, but it was all based on common insights. This is just hilarious.

Here are some out takes. (Check out them splits!)

Here is when the robots rule the world.

Robot baby sitting bits is just weird with the Optimus Prime looking fella. I guess the only job that is safe from robots taking over the human race so far is the position of babysitter. Damn those 15 year olds!
Source:YouTube

What's a Virgin?

2011-08-04T08:32:00.004+08:00

If you have a little time this Thursday, this short film is worth a watch. Really hilarious and amusing, especially for upcoming parents. This is how you break it down to your kid about the birds and the bees. Simple, brilliant acting. Even the kid. Well set up, and the twist was just so worth watching. If only we have the time they have for commercials.

Source:Future Shorts

If you think your day is bad, have a Weetabix.

2011-08-03T08:10:00.003+08:00

Really funny and charming execution. Simple and so darn relatable. Well, not the baby bpart, but you get the picture. So are you fueled for your big day? BBH does it again...

Source:YouTube

Nonsense you can have for just $1.99

2011-08-02T01:57:00.003+08:00

Simple little app, this one really. Lovely way to bring back the fun in cameras, and more excuse for you and your friends to go around doing silly stuff for no apparent reason besides awesomeness. Gif Shop lets you shoot multiple stills and place them in a loop, control the frame rate speeds and lets you share it with the world to see the silliness of looped pictures. Brings hours of fun. It looks simple really, but to get a well crafted ani gif really requires some skill and planning really. It's the new art form I supposed. Give it a shot. its only a $1.99

Source: Daniel Savage on Vimeo.

Google News to add to the ever changing Social Media tools scene

2011-08-01T09:11:00.005+08:00

Loving the simpleness of animations and graphics in explanation of the product itself. No need much fancy 3D work or state of the art graphics. Best of all, this product really works if you really do want personalized news. Great stuff. Adding up more reasons with your G+ account. Every little new component counts. Will it be more relevant and serious to Facebook in the future? That is yet to be seen. The social media landscape is now turning into a war zone, one is based on invested history with Facebook while G+ is the new skool tool. What do you see for the future? Facebook prevails, or G+ supersedes them? Love to hear some thoughts. =) It's a thinking Monday.

Source: Brand New School on Vimeo.

Simple but not simple enough.

2011-07-29T00:00:00.000+08:00

This ad really make advertising online so simple. If only we live in a world with that simplicity in doing things. Love the animation that portrays the simpleness but I find it rather too lengthy. And if your ad is a minute and 38 long, it ain't punchy. I think it would do great with a quicker edit and not too straightforward storytelling. But seriously, this is not the best way to promote an online service. I think there are better ways.

Source:YouTube

Great way to start a creative movement

2011-07-28T09:42:00.003+08:00

Imagine a world without advertising agencies. Its just filled with collaborative creative outfits like these. Setup just to bring creativity together in its purest form. Talent pool from around the world from different background and skill sets coming together for every job there is. I think it would be brilliant. Amazing stuff and the work shows too really. Reminds me of BBDO's workouts (which I'm going for one... again!) But This is way cooler and less constrained. Hmm.. Who knows, maybe one day I'll find myself in Sid Lee one day.

Source:sidlee on Vimeo.

Happy Box by Happy Meal

2011-07-27T11:55:00.004+08:00

Love the simple happy execution of this. Great way to engage the brand through activation, them place it back on to a television commercial. How real and amazing it is to the kids is up in the air really but a really nice, feel good spot from McDonald's UK by Leo Burnett. I'm loving the end line of "we do happy"! Genius.

Source:YouTube

Mano A Mano in El Bano!

2011-07-26T10:18:00.002+08:00

This is so darn hilarious! Just when you think the The Old Spice Guy is gone, Fabio brings him back with a challenge after much outrage by most women, I supposed who love the Old Old Spice Guy to the New Old Spice Guy. Here is the challenge. Kind of reminds me of the male soap opera antics of WWE. Absolutely brilliant way to do a show down of randomness. "Mano A Mano in El Bano", Who comes up with these lines, I salute you!

Here is the challenge.

Here is the challenge accepted.

Source:YouTube

Moving on after The Macho Man.

2011-07-25T00:00:00.000+08:00

Here is what life is after Macho Man Randy Savage. Slim Jims releases their new campaign with a stuff a real man needs. It's quite funny really. It's good to see how they move on after an iconic run with their classic Macho Man series. I thought for this route, it really works well marketing wise like that and it also does well for the nature and essence of this brand. Maybe I do need a Slim Jim this Monday morning.

Source:YouTube

Fabio is The New Old Spice Guy

2011-07-22T00:00:00.001+08:00

When you are committed to randomness, just go all the way. This is how you do it. After a tired run of Isaiah Mustafa's antics for Old Spice, how much more can we take? They then got a new guy, the new old spice guy to be exact. They signed Fabio for this role of randomness. I don't think he speaks well on camera but I think that is the charm. Your WTF moment will hit you after 5 seconds into it. Brilliant way to refresh a tired campaign.

Somehow these bunch of commercials, remind me of porn... Hmm...

Source:YouTube

Using Old People is Always Funny

2011-07-21T00:00:00.002+08:00

Here is an example of how to use old people in advertising. They always put a smile on your face when you bring them out of character from the a stereotype helpless old person. It's not the most well put together nor most creative commercial in the world, but I think taking a step in this direction always wins hearts (to a certain extend of course).

Source:YouTube
Didn't post up anything yesterday as it was a busy week, my apologies for those who follows.